Personal Branding Project
As a designer, I wanted to establish a strong and consistent personal brand identity that reflects my professional style and values. This project allowed me to define my own visual language — from logo design and typography choices to the overall tone of communication. Creating a personal branding system not only helps me present myself more clearly but also ensures consistency across different platforms and design contexts.
Euronano – Logo Design
I designed this logo for Euronano Diagnostics, a biotechnology firm based in Pakistan. The aim was to create a clean and modern logotype that reflects precision and scientific innovation. The minimalist iconography and typography help communicate clarity and reliability in the medical diagnostics space.
Sherlock – Performance Dashboard Logo
While working at Comdata, I designed the logo for Sherlock, a performance monitoring dashboard developed to track and analyze operational efficiency. The name itself suggested investigation and insight, so I incorporated a magnifying glass into the letter “o” to emphasize observation, clarity, and detail-oriented analysis.
RhineGene – Brand Identity
I developed a logo for and the branding for the determined scope for RhineGene, a Netherlands-based biotechnology and molecular diagnostics company operating across multiple countries. The design combines a modern yet trustworthy aesthetic to convey precision, innovation, and the global reach of the brand.
