Category Case Study

Logo Improvement – Case Study

Issues The existing logo lost readability at small sizes, and the DNA helix became invisible when scaled down. Since it wasn’t responsive, no icon version could be produced, making it inefficient in both digital and print. On applications such as…

Newsletter Conversion – Case Study

Background The newsletter system was originally based on a static JPG design, distributed manually via Outlook by CC’ing recipients. This legacy approach limited functionality, lacked interactivity, and conveyed an outdated visual impression. The Challenge The company needed a professional, modern,…